Course Guide: More Than A Game: Sport/Event Marketing- Revised (Digital Download)

Intended for use during year one of a two-year course of study in sport/event marketing, More Than a Game is a one-credit introductory course targeted at high-school students interested in either sport and/or event marketing. The course, which contains both core marketing and industry-specific content, addresses marketing research, target marketing, pricing, branding, advertising, digital marketing, publicity, sales promotion, and selling—all in the context of sport and event products. Incorporates hands-on activities, projects, and situations designed to appeal to a variety of learning styles.

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